Strong First Certified Trainer

Matt Shore

Eastbourne Personal Trainer Matt Shore is the Managing Director of Train Strong Personal Training and is a Transformational Coach and Mentor.

A Level 3 PT, StrongFirst Kettlebell Instructor, Bulgarian Bag Coach and IAM Tools Practitioner Matt combines his extensive knowledge with practical experience gained as a Strength and Conditioning Specialist and Ex National Level Competitive Athlete.

Matt is highly intuitive and works with individuals from all walks of life with a diverse range of goals.

Whether you are an Elite Level Athlete or someone looking to move from where you are now, to a fitter, healthier and stronger future Matt can help you.

Matt directs, supports and coaches his clients dynamically to ensure they receive exactly what they need at any given time.

“Working with me is always a team effort. I support the people I work with on many levels. Training and Nutrition is just one part of the jigsaw puzzle of personal betterment.”

Upholding his belief of Strong Mind, Strong Body Matt helps the people he works with to challenge their perceived limitations, discover their own power and unlock their true potential.

Matt highly values the qualities of consistency, openness, dedication and a willingness to step out of a comfort zone and move towards new challenges and ultimately – change.

“I coach from a holistic perspective to help people identify patterns and behaviours that have been holding them back and preventing them from achieving that which their hearts desire.

When you contact me we have a FREE consultation to identify your goals, gain insight into previous barriers to success and then formulate a potential plan for moving ahead. It also gives an opportunity to see whether we are a good fit to work together.”

As an athlete himself, Matt lives the teachings of his work and has been a competitive athlete for over 25 years, 4 of which were at National Level.

In recent times Matt has been involved in a number of mountain based endurance challenges based on those delivered by the UK Elite Special Forces.

“I pride myself on the level of support I provide to my clients. I am a listener, problem solver, leader and motivator. I support everyone I work with physically, psychologically, emotionally and spiritually.”

Matt continually invests in his own development to ensure he is at the forefront of the best practices and techniques available to help his clients achieve the goals they seek and beyond!


– B. Sc Sports Science
– StrongFirst Level 1 SFG Kettlebell Coach

– IAM Tools Tool Assisted Massage Practitioner
– REPS Level 3 Personal Trainer
– GUN-eX Master Trainer
– Ushomi Bulgarian Bag Trainer
– Ushomi Advanced Kettlebell Trainer
– Ushomi Performance Boxing Coach
– Ushomi Olympic Weightlifting Coach
– Dan John Intervention Workshop
– St Johns Emergency First Aid


– Competitive Swimmer in Regional Championships 1988 – 1991
– Competitive Cyclist – Sussex Divisional Road Race Champs 2000
– Competitive Powerlifter – British Drug Free Powerlifting Association Championship Finals 2009 to 2011
– Competitive Runner – ½ Marathon 1hr 35min 21 sec