Strong First Certified Trainer

Kay Shore

Kay is a qualified Sports Massage Therapist with specialist expertise in working with people with pain conditions. Using techniques such as orthopaedic assessment, myofascial release, trigger point therapy, deep tissue massage, soft tissue release, mobilisations, stretching, rehabilitation and home care techniques, her treatment is among the best in the business.

Kay works with clients from top GB athletes and semi-professional tennis players, ultra marathon runners, powerlifters to office workers, teachers and the retired. It doesn’t matter whether you are a sports person or not, if you have a pain condition, Kay is looking forward to helping you.

The goal is to not only to reduce your pain, but to find and treat the cause and to look at self-treatment and lifestyle changes that reduce the chances of your condition returning. Her understanding of the mind leading to stresses within the body enables her to look ‘holistically’ and intuitively at the person she is treating as well as using her ‘scientific’ knowledge which underpins her treatment.

A Personal Approach

Working in the sports and leisure industry for over 17 years she has a deep understanding of fitness and leisure and as a keen sports person and runner  herself she practices what she preaches. The techniques she uses for own clients have been used for her own treatment and recovery and that of the Train Strong Personal Training team and clients.

Teaching you to care for yourself

Kay’s aim is to empower her clients to treat and maintain their own pain condition.

“I prescribe as many home care techniques to my clients as they can manage. Some people would rather be treated by a therapist only and are happy to ‘hand over the reins’ as such and some like to blend their treatment with  home care techniques in order to speed their recovery and reduce cost. I treat everyone as an individual and base each treatment according to their needs.”

Kay says “As a society we tend to put up with pain conditions, putting other needs first. In reality, all it usually takes is between 3-6 sessions of treatment for the pain to reduce considerably if not go altogether. The home care techniques I use work wonders so that if circumstances prevent you from having subsequent sessions or the condition returns, clients are able to manage it themselves.”

Always Learning

Keen to continue her professional development, Kay is always striving for excellence within her ‘tool’ box and therefore seeks out the best training providers for her further study. Initially training with the Wilbury School of Natural therapy as an Holistic Massage Therapist, she then went on to study for Sports Massage, gaining a thorough understanding of massage as a therapeutic tool as well as remedial. She has since studied with the ‘Jing’ Institute, an internationally recognised training provider leading cutting edge advanced courses for the Massage Therapist.

She has recently studied Physiotherapy techniques for the Shoulder and Spine. She is  also qualified in Medical Acupuncture/Dry Needling which is a truly powerful technique that can be used as a standalone treatment or combined with Sports Massage.


– BA (Hons) Recreation and Leisure Management– ITEC Sports Massage

– ITEC Holistic Massage

– ITEC Sports Massage

– OMT Medical Acupuncture (Dry Needling)

– Emotional freedom Technique

– Emergency First Aid

– Chartered Management Institute – Level 5 Diploma in Management

Memberships and Advanced Learning

– Member of the Federation of Holistic Therapists (FHT)– JING- Advanced Clinical Massage- Low back Pain

– JING- Deep Tissue Massage

– JING- Physiotherapy techniques for the Massage Therapist- The Shoulder

– JING- Physiotherapy techniques for the Massage Therapist- The Spine

– JING- Advanced clinical Massage- Working with the Spine